Jude Mannion, CEO

Jude has worked in the corporate sector for more than 20 years, holding a variety of international positions, including Asia-Pacific Regional Director for Elizabeth Arden (14 countries), General Manager for Kellogg’s in Asia (16 countries), and Managing Director of Hallmark New Zealand. She has also consulted to over 40 multinationals in Asia-Pacific, designing and facilitating their own CSR projects. Currently, Jude is consulting to Fonterra, the world's largest dairy exporter, on local and global CSR issues.

Prior to establishing Robin Hood Asia, Jude was founder and CEO of Robin Hood Foundation New Zealand, which facilitates corporate engagement with CSR projects that are an integral part of a company’s assets. Over a five-year period, Jude redefined the notion of corporate responsibility in New Zealand and was recognized for her accomplishments with the prestigious TNS Marketer of the Year Award in 2007.

Among the dozens of partnerships and projects that Jude created were Shares for Good, which established the world’s first electronic share-gifting model with Goldman Sachs JBWere, and Daily Bread, an initiative with one of Australia’s largest bread manufacturers to deliver top-quality bread to food banks all over New Zealand. In partnership with AC Nielsen, Jude has also partnered in what is believed to be world-leading research on consumer spending habits changing in response to companies’ social reputations.

Jude speaks regularly at Asia-Pacific CSR conferences and has sat on an APEC working group that has made recommendations to partner governments on CSR developments within the region. Jude’s extensive media contributions include print, TV and radio contributions throughout the region.

e: mannion@robinhoodasia.com