WHERE TO FROM HERE
Once we are comfortable that we have a comprehensive snapshot
of where your social and business strategies are today, we
work with you to define the framework of your new
Innovation Plan. This phase of our work requires
pursuing a more meaningful and integrated CSR/sustainable
development strategy that is grounded in a commitment to doing
good for business and society. It will lay the groundwork
for your future CSR initiatives and social investments in
the developing world.
We begin by exploring how your company’s new investments
will be linked with overall poverty reduction goals; specifically,
determining your commitment to eradicating poverty.
We then examine your motivations for doing good — are
they purely philanthropic, are they in response to consumer
or other stakeholder pressures, are they part of an overall
risk management strategy, or are they part of a broader effort
to expand your business into new markets? Following this,
we explore several options that will form the basis of your
new strategy, including whether your focus will be on short-term
or long-term social investments, whether they will be local,
regional or global in nature, and the extent to which
your Innovation Plan will be integrated into your core business
activities.
Once the parameters of what you are looking for have been
identified, we undertake a thorough analysis of the national
and local development priorities of the countries in which
you will be making your social investments. It is at this
level that we make the linkages between your social stand
and the needs of the communities that you will be investing
in. We also analyze market opportunities,
focusing on low-income (or bottom of the pyramid) markets
and the types of product and process innovations
that can expand your markets while helping the poor. Effective
innovations can help your bottom line while addressing the
basic needs of the poor and empowering them through
jobs, entrepreneurial opportunities and access to finance.
We conclude Phase II by mapping out several social investment
opportunities and partnership models that will best suit your
company’s new Innovation Plan.
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