BUILDING OUR BRAND

Globalization means different things to different people. To Robin Hood Asia, it represents the remarkable potential of working in the Internet age, of collaboration across borders, and of connecting people and organizations in ways that were unthinkable 10 years ago.

Coming up with the name was the easy part! After 5 years working with some of the world’s biggest brands and charities in New Zealand, it seemed almost inevitable that we would eventually bring our model to Asia. The Robin Hood Asia name owes much to its Kiwi predecessor — the Robin Hood Foundation. Our slogan — doing good is good for business — sums up our view that companies, large and small, can reap financial and social rewards by being an active participant in tackling today’s great poverty challenges.

But how to capture our brand and tell our story in the most vivid, meaningful way? We turned to www.sitepoint.com, an Australia-based company that allows start-ups like ours to advertise for graphic and website design services. The bidding process led us to two graphic designers: Roldan from the Philippines designed the Marque (or ‘target’) that is the anchor of our logo and Ricardo from Australia crafted the overall logo around the Marque.

We also contracted an Indian-based web design firm, Prerona.biz, to develop our website. We worked with Prerona’s Creative Director R. Ayan, Director D. Pintu, M. Shubhransu and their team virtually around the clock and entirely by e-mail and web chats over a period of weeks to produce www.robinhoodasia.com.

The final result is one that we are proud of and which we believe represents the best of what can be accomplished by leveraging a few technological tools, a bit of creativity, and a willingness to work across multiple time zones!

Our website is currently maintained by Douglas Tait of TaitDesign® in New York, further extending our global network.